AI Insights · Timothy · January 2023
Top 5 Social Apps Performance in Australia Q4 2022
Explore the performance of the top 5 social apps in Australia during Q4 2022, including their weekly downloads, revenue, and active users.
In Q4 2022, the top 5 social apps in Australia showcased diverse trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance:
Facebook experienced a relatively steady performance throughout the quarter. Weekly revenue peaked at around $34K in early October, then fluctuated slightly, ending the year at approximately $28K. Weekly downloads showed a slight upward trend mid-quarter, reaching 51K in the week of October 24, and maintaining a consistent range around 44K to 45K towards the end of December. Weekly active users saw a minor decline from 19.3M to 19.2M but rebounded to 19.4M by the end of the quarter.
TikTok demonstrated strong performance with significant weekly revenue, starting at $424K and peaking at nearly $491K in mid-December. Weekly downloads also surged, especially towards the end of the quarter, reaching around 77K in the final week of December. Weekly active users remained relatively stable, fluctuating around 5.8M, with a slight decline to 5.6M by the end of the year.
Instagram showed a varied performance in Q4 2022. Weekly revenue saw a significant increase, particularly in mid-November, peaking at $10.2K. Weekly downloads fluctuated between 31K to 40K, with a peak in the week of December 12. Weekly active users remained consistently high, ranging from 8.4M to 8.5M, ending the quarter with a slight increase to 8.6M.
BeReal. Your friends for real. had a fluctuating trend in weekly downloads, starting strong with over 83K in late September but declining to around 23K by early December. Despite the drop in downloads, weekly active users showed resilience, starting at 982K and reaching just over 1M by the end of December.
Reddit displayed a more stable trend in its weekly metrics. Weekly revenue varied, with a notable spike to $20.6K in mid-October but generally remained around $2K. Weekly downloads fluctuated between 18K to 30K, while weekly active users maintained a consistent range, starting and ending the quarter at approximately 1.26M.
For more in-depth insights and data, visit Sensor Tower.
